To explore famous rock posters in detail you may have a hard time separating them from the works of the 60s psychedelic poster artists. There are many reasons for this.
The “rock” poster was invented to advertise events both musical and social that were growing larger and larger in the San Francisco area. The seeds of the counterculture (or hippie movement) were coming of age. This movement was bound to remove itself from the ideals and rigidness of the 1950s. Creating a new culture, with its own ideals, experiences, music, fashion and sustainability.
The 60s psychedelic poster artists were very much a part of this experimentation. The three martini lunch was out! LSD and marijuana would take its place in the new counterculture. It was as much a rebellion as it was a mind expanding new frontier.
What was black-and-white in the 1950s was now bright and vibrant colors in the 1960s. The light switch had been turned on. Experimentation in all types of media would push the limits of good taste in order to be different or original. But then, bad taste could be good taste in these newfound freedoms of expression.
Whatever the case, there was much art being created around this time. Some hang in museums and some were swept away as trash. I’m speaking particularly about rock posters and handbills made usually for concerts at ballrooms and auditoriums.
The music drove the 60s psychedelic poster artists to aspire to what they did. Mostly commissioned to do concerts rock concerts, but, many would create the posters and put the shows on themselves. A good example of that would be the Pinnacle Rock Concerts that were put on in LA. (See Pinnacle Concerts posts on this site)
Although we concentrate mainly on the art, artists and famous rock posters of the 1960s–many great changes in our country were made because of the ideals and grasp for a better world from the counterculture.
Links of Interest: